'avval' [UH-vuhl] · अव्वल · اَوَّل
adj. First, chief, greatest, beginning
'silsila' [sil-si-LAH] · सिलसिला · سلسلہ
noun. Chain or link; used to denote a series or sequence, continuity, and lineage
Not new. Not old.
Continued.
HERITAGE, REIMAGINED
Founded in honor of South Asian women, whose stories are woven into the saris they've worn throughout their lives.
And whose style has always been exceptional.
We're picking up their threads and carrying them forward, continuing the story - the silsila - with you.
